This Is An Ad For Creativity
“These Projects Are Ads for Creativity” was an effort to rethink how we used our ad budget. Instead of developing a conventional campaign where we talked about the power of creativity, we handed the keys, and the budget to the artists themselves. The ask was simple. Develop and document a tangible creative project that would become the centerpiece of the campaign.Through enabling Vans’ family of artists and creatives to go out and make things—drawings, sculptures, music videos, custom shoes, digital animations, and much more—Vans celebrated the power of creativity itself and the diversity of creatives behind the work.
Motion Graphics by Violet Office.
Vans Team:
Jamie Reilly, Rob Teague, Nick Marx, Jay Melilli, Antonietta Croft, Cor Cormier.