Created By The Crowd / JPEGMAFIA
In late 2019, just before Covid-19 shut down live performances worldwide, we invited the crowd at House of Vans London to get creative and help make a music video for artist JPEGMAFIA. The goal was to try something new and see what happens when creative control is given to the masses. Over 500 people, with 500 different perspectives, all contributing their perspective to build something bigger. This music video is the culmination of the footage and photography captured by the crowd.
Shot by the crowd, directed by Felix Brady, produced by Stink Films, edit by Ryan Beck at Final Cut, VFX by Significant Others. Photography by Dani K, Peter Sutherland, James North and 50 disposable cameras shot by the crowd.
Vans Team:
Jamie Reilly, Erwin Federizo, Antonietta Croft, Cor Cormier, Justin Villano
Press:
Shots Mag: Ryan Beck and how to cut a video with a crew of 500