Feel Something New. The Old Skool
Since 1977, the Old Skool™ has lived at the intersection of skateboarding, music and cultural change. Sure, it’s a shoe, but it’s all about a feeling. A feeling you only get from something new. A new trick. A new sound. A new idea.
This campaign highlights that cycle of progression with two new takes on the iconic Old Skool™, inspired by skateboarding and music. The Skate Old Skool™ 36+ and the Premium Old Skool™. Featuring Vans team riders Zion Williamson, Nelly Morville, Etienne Gagne, Basral Graito and musicians The Paranoyds, Voice of Baceprot and HiTech.
Directed by Tucker Phillips, produced by Dresscode NYC, DP and edit by Max Henderson, photos by Nick Green, PR Summit design by REF.
Vans Team:
Ben Kaplan, Chase Nann, Ricci Bostick, Beau Roulette, Othelo Gervacio, Nate Rogers, Antonietta Croft, Cor Cormier, Steve Balser, Rachelle Shapiro, Taylor Olson
Press:
Rolling Stone: Vans unveils a new era of the Old Skool and its counter-culture heritage
I-D: The Vans Old Skool is the shoe for skaters, rappers and punks like Voice Of Baceprot