The Knu Skool / Old Meets Knu
The ‘Old Meets Knu’ campaign unites like-minded creatives across generations through the iconic Vans Sidestripe. The campaign brings together two styles — our Classic Old Skool and the reimagined Knu Skool— through the stories of visionaries.
Emerging in 1977, the Old Skool made its mark as an icon in the worlds of skate, music and fashion, pioneering the Sidestripe as a wardrobe staple. The Knu Skool revisits this for a new generation, nodding to skateboarding with a ‘90s inspired puffed-up tongue, 3D Sidestripe, and chunky oversized laces.
Featuring Vans skateboarders Tony Alva, Breana Geering, Lizzie Armanto, Ray Barbee alongside musician Staz Lindes and future legend Oliver Grosso.
Photography by Ed Templeton, styling by Veneda Carter, directed and shot by Blake Meyers, edit by Mike Spagnoli.
Vans Team:
Benjamin Kaplan, Matt Even, Joe Edelman, Nick Marx, Ricci Bostick, Antonietta Croft, Ashley Uvina.