The Spirit Of DIY
Inspired by the DIY ethos of the Hardcore Punk movement in the late 1970s, there is
a thriving global community of musicians, artists, and fans that champion the idea of carving out your own path and not waiting for permission. Meet the global faces who
are using the spirit of DIY to make things happen in their worlds and communities.
Shot in Soweto, Sao Paulo, LA, London & Beijing.
This campaign also featured a series of global activations at House of Vans locations and grassroots pop-ups with DIY moments and workshops all celebrating the idea of creating the world that you want to see no matter the challenges.
Directed by Wil Robson-Scott, stills by Wil Robson-Scott, produced by Somesuch / Sophia Rothbart and Nicky Barnes, DOP by Shabier Kirchner, edit by Kevin Clark at Nomad.
Vans Team:
Rob Teague, Erwin Federizo, Sadia Noor, Antonietta Croft, Adam Nelson.