Always Pushing

Inspired by the freedom, passion, and progression fostered in skateboarding, “Always Pushing” is a tapestry of content celebrating global skate crews and cultural catalysts. It's an ode to the free-spirited attitude of progression and youthful optimism that has driven skateboarding culture - and, by extension, popular culture - forward since Vans was founded in 1966.

Developed in partnership with ALEX/2TONE, a director, and co-founder of legendary LA streetwear brand Born X Raised. Joining him are Vans Skate team riders, rap duo Paris Texas (who soundtracked the campaign), photographer and Vans Brand Curator Atiba Jefferson, artist Jahlil Nzinga and a wide array of global skateboarders, BMXers, and creatives who embody the “Always Pushing” ethos through their commitment to progression.

Partners:
Directed by ALEX/2TONE, produced by Riverside Entertainment, edit by Nick Rondeau and Cabin, photography by Anthony Acosta, Atiba Jefferson, Kat Nijmeddin, Dave Van Laere, Marimo Ohyama.

Vans Team:
Drieke Leenknegt, Benjamin Kaplan, Nick Marx, Ricci Bostick, Nate Rogers, Antonietta Croft, Cor Cormier

Press:
Hypebeast: How Alex/2Tone Brought Vans’ new “Brand Anthem” To Life
Highsnobiety: Vans is still “Always Pushing”

David Happekotte / Creative Direction

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